Google then sees that title and assumes that all of the text, images, and other content on that page pertains to that title. This tag goes at the top of every page on your site to give it a title, just like a book. On top of that, an online ad agency also knows that SEO requires using some other critically-important tags like the title tag. So whenever you add an image or video to your site, it's also important to add an alt tag and a three- or four-word description about that element. These tags are used to describe multimedia elements on a page that Google otherwise can't understand. That's why online ad agencies encourage their clients to use 'alt tags' in their code. Unfortunately, even Google's sophisticated algorithm can't figure out how to 'see' images or 'watch' videos. That code &mash called 'technical SEO' - acts like a series of road signs that directs Google's algorithm as it navigates your site. But it also means using correct and up-to-date HTML code on the back-end of your site. Most of the time, that means using proper spelling and grammar as you create content. Search engine optimization (SEO) is the process of improving your site so Google can read, understand, and categorize it better. That's why they offer services like search engine optimization. Online ad agencies know that you can't rest on your laurels. The longer it's on your site, the more it'll benefit your company, too!īut content is just the beginning. With content, you attract people to your site, encourage them to buy, and finally convert them into leads or paying customers (depending on your business).īest of all, an digital agency knows that when you add content to a site, that content stays on that site indefinitely.

So how does content marketing tie into online advertising agencies?Īny online ad agency will know that content is the foundation of success in digital advertising. These are the most common types of content you'll find on a website:Įach of these content types performs a specific job well, although all of them are versatile enough to do almost anything you want. You can use it to introduce someone to your company, sell a product, update them on your industry, and much more.

'Content' has such a broad definition because it performs a broad range of jobs. Content marketingĬontent marketing is the process of creating new pages, text, and multimedia for your company's website. There are a lot of digital marketing strategies in the world, so we won't cover all of them here.īut you've probably heard of these big-name concepts. Online advertising agencies are experts in digital marketing strategies.

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